The Last Straw Co. Business and Marketing Plan

I worked individually on this project, consisting of a theoretical launch of a new business and the marketing plan for this business. I was tasked with conducting primary research through an online survey distributed through various social media channels. Using this research I identified a target market and created a consumer persona, which was the target of the marketing strategy. I developed the branding of the company and decided on a marketing budget with justification from thorough research of the ROI on each social media channel for conversions. I created the website for the business and designed advertisements that would be used to drive traffic to the website from social media.