I worked as part of a six person team in developing an analysis of 720Sweets in order to identify reasons for inconsistent location performances. This report was in depth, analyzing the business's strengths, weaknesses, opportunities. Primary research was done through an online survey and customer interviews outside of the different store locations. We identified certain functional areas of the business that needed to be improved. After the critical issues affecting the business were identified we provided numerous options with quantitative and qualitative assessments. Our recommendation and implementation plan to fix these areas consisted of marketing suggestions that were aimed at the consumer persona we developed through our research.
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